Frances Tiafoe knows greatness isn't built in highlight reels—it's built one moment at a time. In lululemon's "24 Hours to the Fullest" with Vanity Fair, Big Foe takes us through a day in motion: sunrise stretches, city walks, meditation, training, reset. It's about slowing down, staying present, and understanding that the toughest opponent isn't across the net—it's time itself. This is what living at maximum looks like.

All day. Every day.

“I feel the most alive when I’m out on a big stage, under the lights, with the crowd’s energy behind me.” For Tiafoe, the experience is entirely worth the preparation. “That’s when all the hours on court, the training, the sacrifices, they all come together. The energy in those moments, you can’t get that anywhere else.” - Frances Tiafoe