In the game where love means nothing, love for the game means everything.
LoveGame, a Bay Area lifestyle brand, fuses tennis, culture, and fashion. We aim to showcase tennis's beauty while promoting diversity, inclusivity, and accessibility. No matter your sport or your hustle, we believe every passion starts with love for the game.
US Open Part One: Fallin' Off
After a chaotic month, our editor tries to make amends (and excuses) for the missed opportunity to recap the U.S. Open. He may have fallen off worse than Ginuwine at Lovers and Friends, but he asserts that the show must go on, and plans to finish the season strong (supposedly).
Karolina Muchova: Vibe Czech
Waking up on a rare Monday off, I was ready to enjoy some tennis magic with my morning coffee. I was zen—until Karolina Muchova dismantled both Naomi Osaka and Jasmine Paolini, killing my vibe, but finding her own along the way.
Coco Gauff Wins 2024 China Open
Coco Gauff has added another major milestone to her impressive career by winning her second WTA 1000 title at the 2024 China Open. Gauff, ranked No. 6 in the world, showcased her dominance with a resounding 6-1, 6-3 victory over Karolina Muchova in the final.
Arthur Fils Takes Tokyo Title
Arthur Fils continues to prove himself as one of the most exciting young talents on the ATP Tour, winning the Kinoshita Group Japan Open Tennis Championships in Tokyo, scoring his second 500 title of the season.
"Start where you are. Use what you have. Do what you can."
- Arthur Ashe