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Fashion

On FW 25 Campaign featuring Iga Swiatek and Ben Shelton

On has launched its Fall/Winter 2025 campaign spotlighting four elite athletes—Ben Shelton, Iga Świątek, Ditaji Kambundji, and Andri Ragettli. Representing tennis, track, and freestyle skiing, the athletes embody peak discipline, training power, endurance, and precision.

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interview

Financial TImes: Exclusive Interview with Carlos Alcaraz

In a Financial Times exclusive, tennis phenom Carlos Alcaraz opens up about his journey from teenage Grand Slam champ to world No. 2. At just 22, he reflects on fame, friendship with rival Jannik Sinner, and how staying grounded—through family, sneakers, and sweets—keeps him balanced in a demanding sport.

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fashion and culture

Alexandra Eala Serves Culture and Style in Vogue Philippines x Nike Feature

At age 20, Eala is a beacon of Filipino pride on the global tennis stage—now paired with a style that mirrors her game: bold, elegant, and rooted.

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Fashion

Jasmine Paolini x Golden Goose

Golden Goose Ambassador Jasmine Paolini proves that the greatest win is living your dream. Step inside her personal journey.

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Product

Coco Gauff and Ben Shelton Bring the Vibes in Bose Campaign

In their latest campaign for Bose Coco Gauff and Ben Shelton channel pure summer energy —laughing, lounging, and living out loud with their rackets and SoundLink Plus on deck. It’s the perfect doubles partner for your summertime soundtrack.

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Fashion

Adidas Serves an Ace with London Originals Collection

Adidas has unveiled The London Originals Collection, marking the return of the iconic Trefoil to London’s storied tennis tournament for the first time in 30 years.

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About

LoveGame, a Bay Area lifestyle brand, fuses tennis, culture, and fashion. We aim to showcase the beauty of tennis while promoting diversity, inclusivity, and accessibility. No matter your sport or your hustle, we believe every passion starts with love for the game.

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