

On FW 25 Campaign featuring Iga Swiatek and Ben Shelton
On has launched its Fall/Winter 2025 campaign spotlighting four elite athletes—Ben Shelton, Iga Świątek, Ditaji Kambundji, and Andri Ragettli. Representing tennis, track, and freestyle skiing, the athletes embody peak discipline, training power, endurance, and precision.


Financial TImes: Exclusive Interview with Carlos Alcaraz
In a Financial Times exclusive, tennis phenom Carlos Alcaraz opens up about his journey from teenage Grand Slam champ to world No. 2. At just 22, he reflects on fame, friendship with rival Jannik Sinner, and how staying grounded—through family, sneakers, and sweets—keeps him balanced in a demanding sport.


Alexandra Eala Serves Culture and Style in Vogue Philippines x Nike Feature
At age 20, Eala is a beacon of Filipino pride on the global tennis stage—now paired with a style that mirrors her game: bold, elegant, and rooted.


Jasmine Paolini x Golden Goose
Golden Goose Ambassador Jasmine Paolini proves that the greatest win is living your dream. Step inside her personal journey.


Coco Gauff and Ben Shelton Bring the Vibes in Bose Campaign
In their latest campaign for Bose Coco Gauff and Ben Shelton channel pure summer energy —laughing, lounging, and living out loud with their rackets and SoundLink Plus on deck. It’s the perfect doubles partner for your summertime soundtrack.


Adidas Serves an Ace with London Originals Collection
Adidas has unveiled The London Originals Collection, marking the return of the iconic Trefoil to London’s storied tennis tournament for the first time in 30 years.