Alex Eala Serves Culture and Style in Vogue Philippines x Nike Feature

In a new feature with Vogue Philippines, rising tennis star Alexandra “Alex” Eala shows the world that what she carries onto the court goes far beyond her racquet. At just 20, Eala has become a beacon of Filipino pride on the global tennis stage—now paired with an evolving sense of style that mirrors her game: bold, elegant, and rooted.

The Vogue shoot, done in collaboration with Nike, showcases Eala in a range of looks—from the sleek Nike Pleated Track Suit to a crisp white pinstripe ensemble that subtly mimics the Nike swoosh in her signature serve stance. But it’s the denim trousers and custom “Nike By You” tee—featuring the sampaguita, the national flower of the Philippines—that capture her spirit best: strong, grounded, and unmistakably hers.

The past year has seen Eala’s game level up. From World No. 140 to No. 64, she made Grand Slam debuts at Roland-Garros and Wimbledon, scoring marquee wins against top players. Through it all, she’s remained poised and gracious—offering multilingual speeches, cracking jokes, and even shedding the occasional tear of pride.

One standout moment highlighted by Vogue is Nike’s deeply personal gift ahead of Wimbledon: a custom hair tie adorned with sampaguita blossoms, presented in a box styled like a mini tennis court. It came with a handwritten note: “The sampaguita... a reminder of where I come from—and everything that brought me here.”

That message is central to who Eala is becoming—an athlete with a clear voice, a stylish presence, and a deep cultural connection. Through Vogue Philippines and Nike, Alex Eala doesn’t just show up—she shows out, carrying heritage, ambition, and grace onto every court she steps on.


Photography By Mark Nicdao
Fashion Direction By Pam Quiñones
Beauty Direction By Joyce Oreña