On has launched its Fall/Winter 2025 campaign spotlighting four elite athletes—Ben Shelton, Iga Świątek, Ditaji Kambundji, and Andri Ragettli. Representing tennis, track, and freestyle skiing, the athletes embody peak discipline, training power, endurance, and precision.

Shot in real training environments, the campaign emphasizes authenticity with visuals and film capturing “the grind behind the glory.” Alongside cinematic storytelling, the FW25 collection introduces apparel designed for advanced gym training. Key pieces include a redesigned Train Bra for a better fit and bold graphics intended to inspire high-intensity sessions.

At the center of the campaign is the debut of the Cloudpulse Pro, On’s most stable training shoe to date. Engineered for strength-based workouts, it features advanced forefoot pressure technology aimed at delivering enhanced support and performance. This design marks On’s confident entry into the competitive training footwear market.

Whether you’re a pro athlete or simply pushing through your next workout, the FW25 collection and Cloudpulse Pro promise to make gym days more effective—and maybe even more enjoyable. Both are available now on the On website.