In the game where love means nothing, love for the game means everything.
Love Game is a Bay Area based lifestyle brand that brings together our love for tennis and fashion. Our hope is to spread the beauty of tennis, while at the same time improving the diversity, inclusivity, and accessibility of the sport. And beyond tennis, no matter your sport, your lifestyle, your hustle, we believe it always starts with love for the game.
US Open Part One: Fallin' Off
After a chaotic month, our editor tries to make amends (and excuses) for the missed opportunity to recap the U.S. Open. He may have fallen off worse than Ginuwine at Lovers and Friends, but he asserts that the show must go on, and plans to finish the season strong (supposedly).
Karolina Muchova: Vibe Czech
Waking up on a rare Monday off, I was ready to enjoy some tennis magic with my morning coffee. I was zen—until Karolina Muchova dismantled both Naomi Osaka and Jasmine Paolini, killing my vibe, but finding her own along the way.
Arthur Fils: Never Scared
Arthur Fils played freely and without fear in the 2024 Hamburg Open final, winning his second tour level title, and is channeling his inner Bernie Mac to send a clear message to the rest of the tour.